Everything You Need to Know About Promotion Asset (Extension) in Google Ads

google ads promotion extension-asset

Promotion Extensions (Asset) are a dynamic feature within Google Ads that enables advertisers to showcase exclusive promotions and deals within their ads. By utilizing Promotion Asset, you can provide potential customers with valuable information about your business and stand out from competitors.

This ad extension type allows you to display additional information about your promotion, including its duration, offer details, and redemption methods. By incorporating Promotion Extensions into your advertising strategy, you can enhance the effectiveness of your ads and increase click-through rates and conversions.

In this article, we will provide a comprehensive guide to setting up and using Promotion Asset in Google Ads, as well as tips on how to optimize their performance.

See also: “Boost Your Lead Generation with Google Ads Lead Form Assets

Best Practices for Using Promotion Asset

Before diving into the step-by-step guide for setting up Promotion Extensions, it’s important to understand the benefits of utilizing this ad extension type. By including Promotion Extensions in your ads, you can grab the attention of potential customers by highlighting unique offers and discounts. This can lead to increased click-through rates and conversions, as users are more likely to engage with an ad that provides them with a clear incentive to do so.

google ads promotion extension tamble

Additionally, Promotion Extensions can help you stand out from competitors and improve the overall performance of your Google Ads campaign. With that in mind, let’s take a closer look at how to set up and optimize your Promotion Assets for maximum impact.

Identify Your Promotion Type

The first step in creating Google Ads Promotion Extensions is to identify your promotion type. You can choose from several options such as a discount, sale, or free shipping. Depending on your business goals, you can select the promotion type that works best for you. You can also add a custom promotion type that suits your business needs.

promotion type google ads

Create a Compelling Offer

Once you have identified your promotion type, the next step is to create a compelling offer. Your offer should be relevant to your target audience and provide value to them. You can create a sense of urgency by highlighting the promotion period and the limited availability of the offer.

For example, “20% off on all products or Sitewide” Code “BF20OFF” Valid “Feb 26

black Friday promotion asset in google ads

Setting Up Promotion Extensions

To set up your Promotion Extension, go to the “Ads & assets” tab in your account and click on “Assets” in the left-hand menu. From there, click on the blue plus sign and select “Promotion” from the dropdown menu. You will then be prompted to enter the details of your promotion, including the promotion type, promotion details, dates, and any promotional codes.

Once you have entered all the necessary information, click “Save” to add the Promotion Asset to your ad group or campaign. It’s important to note that Promotion Extensions must be reviewed and approved by Google before they can appear in your ads, so be sure to allow for some processing time before expecting to see them go live.

Monitor and Optimize Your Promotion Extension

Once your Promotion Extension is live, monitor its performance regularly to optimize it for better results. You can track the number of clicks, impressions, and conversions generated by the Promotion Extension. Use this data to refine your offer and improve your results.

promotion assets monitoring google ads

When setting up your Promotion Extensions, it’s important to consider the best practices for creating effective and compelling promotions. One key tip is to use language that is clear and concise, emphasizing the specific benefit that the promotion provides to the user. For example, instead of simply stating “30% off,” you could say “30% off your first purchase today.”.

Additionally, consider using urgency in your promotions by including language such as “limited time offer” or “while supplies last.” This can create a sense of urgency and encourage users to act quickly.

Another important aspect to consider is the timing of your promotions. While some promotions may be effective year-round, others may perform better during specific seasons or holidays. By tailoring your promotions to the needs and interests of your target audience, you can create more effective and impactful Promotion Extensions.

Here’s an example of how Promotion Extensions can boost your Google Ads performance:

A customer is searching for a product online and sees two ads. One ad has a regular headline and description, while the other ad has a Promotion Extension highlighting a limited-time offer. The customer is more likely to click on the second ad, as it offers them a compelling reason to purchase the product.


Google Ads Promotion Extensions can help you boost your Google Ads performance and attract more customers to your website. By creating a compelling offer, setting up your Promotion Extension, and monitoring its performance, you can achieve better results and outrank your competitors.


Can I use Promotion Extensions with any type of Google Ads campaign?

No, Promotion Extensions can be used with Google Ads search network text ads.

Can I set up multiple Promotion Extensions within a single ad group?

Yes, you can set up multiple Promotion Extensions within a single ad group.

Can I schedule my Promotion Extensions to appear only during a certain timeframe?

Yes, you can schedule your Promotion Extensions to appear only during a certain timeframe. This can be helpful if you have a limited-time promotion that you want to highlight in your ads.

How do I track the performance of my Promotion Extensions?

You can track the performance of your Promotion Extensions within the Google Ads interface. Simply navigate to the Ads & assets tab and select the Promotion Asset view. From there, you can see data on impressions, clicks, and conversions for each of your Promotion Extensions.

Armen Adamyan
Rate author
PPC mania
Add a comment